Items where Division is "Marketing" and Year is 2008

A

Aykac, Selcen and de Kervenoael, Ronan (2008) Deneyimsel Pazarlama: Türkiye’deki e-Bankacılık Uygulamaları (Experiential Marketing: Turkish e-Banking Practices). In: 13. Ulusal Pazarlama Kongresi (13th National Marketing Congress), Kapadokya (Accepted)

D

De Kervenoael, Ronan and Aykac, Selcen (2008) Activating e-bank users: exploring the potential impact of e-atmospherics and experiential marketing case in consumer behavior. In: Blythe, Jim, (ed.) Consumer behavior. Thomson Learning, London. ISBN 9781844803811

de Kervenoael, Ronan and Aykac, Selcen and Çetin, Seda and Soylu, Yeşim (2008) Adopting the Experiential Values Propositions as E-atmospherics: An Illustration through the Case of E-banking. In: 15th International EIRASS Conference on recent advances in Retailing and Services Science, Zagreb (Accepted)

De Kervenoael, Ronan and Aykaç, D. Selcen Ö. and Hallsworth, Alan and Canning, Catherine (2008) Capturing loyalty across garments’ range: the case of Supermarket Children clothing in the UK. In: 15th International EIRASS Conference on recent advances in Retailing and Services Science, Zagreb, Croatia

De Kervenoael, Ronan and Liao, R I-JU (2008) Female e-behavior and high involvement products: an exploratory study of cosmetic products e-consumption in Taiwan. In: Business and Economics Society International Conference, Lugano, Switzerland (Accepted)

J

Jouan de Kervenoael, Ronan and Aykaç, Selcen and Eryarsoy, Enes and Kasap, Nihat (2008) Categorizing ‘intention to use’ e-government services through mobile phone: the importance of front loading activities. In: International Conference on Information Resources Management (Conf-IRM 2008), Niagara Falls, Ontario, Canada

K

Kaya, Murat and Özer, Özalp (2008) Risk and Information Sharing in Supply Chains through Pricing Contracts. In: Özer, Özalp and Phillips, Robert, (eds.) Handbook of Pricing Management. Oxford Press, Oxford, UK. (Accepted)

Koçaş, Cenk and Bohlmann, Jonathan (2008) Segmented switchers and retailer pricing strategies. Journal of Marketing, 72 (3). pp. 124-142. ISSN 0022-2429

Koçaş, Cenk and Irmak, Melek and Duran, Yasin (2008) Pazarlama kararlarına pazarın verdiği tepkiler nasıl ölçülür? Pazarlama ve İlrtişim Kültürü Dergisi .