Persistence of voice pitch bias against policy differences

Cinar, Asli Ceren and Kıbrıs, Özgür (2023) Persistence of voice pitch bias against policy differences. Political Science Research and Methods . ISSN 2049-8470 (Print) 2049-8489 (Online) Published Online First

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We use an online experiment to study the relative effect on voter behavior of a candidate's voice pitch and policy stance. We demonstrate a strong voice-pitch bias: between candidates who are identical in every other aspect, voters are more likely to choose the one with the lower voice-pitch, and more so in elections between men than women candidates. We then introduce a novel phenomenon: persistence of voice-pitch bias is the amount of policy difference needed to compensate for voice-pitch bias. While persistence is also gender-dependent, the effect is now reversed: voice-pitch bias is more persistent in elections between women than men candidates. As a possible mechanism, we show that voters perceive candidates with lower voice-pitch as more competent and trustworthy.
Item Type: Article
Uncontrolled Keywords: elections; online experiment; perception; persistence; voice-pitch bias; voting
Divisions: Faculty of Arts and Social Sciences
Depositing User: Özgür Kıbrıs
Date Deposited: 06 Feb 2024 09:44
Last Modified: 06 Feb 2024 09:44

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