Persistence of voice pitch bias against policy differences

Kıbrıs, Özgür and Cinar, Asli Ceren (2023) Persistence of voice pitch bias against policy differences. (Accepted)

There is a more recent version of this item available.
Full text not available from this repository. (Request a copy)


We use an online experiment to study the relative e ect on voter behavior of candidate voice pitch and policy differences between candidates. We  rst demonstrate a strong voice pitch bias: in an election between candidates who are identical in every aspect but voice pitch, voters are significantly more likely to choose the one with the lower voice pitch. Voice pitch bias is higher in elections between men than women candidates. We then introduce a novel phenomenon. Persistence of voice pitch bias is the amount of policy difference needed to compensate for voice pitch bias. While persistence is also gender-dependent, the effect is now reversed: voice pitch bias is more persistent in elections between women than men candidates. Finally, as a possible mechanism we show that voters perceive candidates with a lower voice pitch as more competent and trustworthy. Our findings are robust against voters' gender and other socio-economic characteristics.
Item Type: Article
Uncontrolled Keywords: voice pitch bias, persistence, voting, perception, elections, online experiment
Subjects: J Political Science > JA Political science (General)
Divisions: Faculty of Arts and Social Sciences > Academic programs > Economics
Faculty of Arts and Social Sciences
Depositing User: Özgür Kıbrıs
Date Deposited: 26 Sep 2023 15:08
Last Modified: 26 Sep 2023 15:08

Available Versions of this Item

Actions (login required)

View Item
View Item