Content creation and propagation: tools for subjective hegemony

We know lack of knowledge causes ignorance, fanaticism, bigotry. With advances in web technologies, access to information has become too easy. There is such an excessive number of data you can find on a topic that it is sometimes extremely difficult to sift the "correct" data. Most people use search engines to reach information and usually browse first 1-2 pages. As a consequence, vast numbers of people get to "find" the same data, validity of which can be questioned in relation to the creator of pertinent data. This paper will rest on the assumption that in order to understand the “other” culture you need to understand its rites. Personal face-to-face interactive "experience" of reality and creativity is urgently needed and internet platforms should be used as networking tools to initiate intercultural gatherings and projects under the umbrella of cultural exchange web portals, blogs, wikis, podcasts, etc. in order to share creativity and avoid subjectivity. The dominant and subjective institutional images created by the Western cultures and propagated universally do unfortunately not carry universal values and local cultures started to lose their own “realities” (i.e. traditional practices) and hallucinate. More cross-cultural communicative action, more cooperation on the individual level seem to be the solution to the problem and should be fostered to avoid hegemony.