Effects of innovation types on firm performance
Günday, Gürhan and Ulusoy, Gündüz and Kılıç, Kemal and Alpkan, Lütfihak (2009) Effects of innovation types on firm performance. [Working Paper / Technical Report] Sabanci University ID:SU_FENS_2009/0007
Innovation is broadly seen as an essential component of competitiveness, embedded in the organizational structures, processes, products, and services within a firm. The objective of this paper is to explore the effects of the organizational, process, product, and marketing innovations on the different aspects of firm performance, including innovative, production, market, and financial performances, based on an empirical study covering 184 manufacturing firms in Turkey. A theoretical framework is empirically tested identifying the relationships amid innovations and firm performance through an integrated innovation-performance analysis. The results reveal the positive effects of innovations on firm performance in manufacturing industries.
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