Subject: HF5410-5417.5 Marketing. Distribution of products

Number of items at this level: 29.


Ekinci, Yeliz and Uray, Nimet and Ülengin, Füsun (2014) A customer lifetime value model for the banking industry: a guide to marketing actions. European Journal of Marketing, 48 (3-4). pp. 761-784. ISSN 0309-0566

Jouan de Kervenoael, Ronan and Şekeralp, Egemen (2014) Smartphone-based digital government model: the case of the Beyaz Masa (White Table) app in Turkey. In: Bwalya, Kelvin Joseph, (ed.) Technology Development and Platform Enhancements for Successful Global E-Government Design. IGI Global, Hershey, PA, USA, pp. 204-227. ISBN 9781466649002, 1466649003 (Print) 9781466649019 (Online)


Jouan de Kervenoael, Ronan (2013) Yemeksepeti.com — "Meal basket". In: Clow, Kenneth E. and Baack, Donald, (eds.) Integrated Advertising, Promotion, and Marketing Communications. Pearson, Harlow . ISBN 9780273788072

Jouan de Kervenoael, Ronan (2013) Showrooming 2.0: shopping in store but buying online versus getting more in store. In: Kotler, Philip and Armstrong, Gary, (eds.) Principles of Marketing. Prentice Hall, Harlow, pp. 411-412. ISBN 0133084043 ; 978-0133084047

Jouan de Kervenoael, Ronan and Caputo, A. (2013) From watching to being seen: conceptualizing emerging new marketing govern mentality regarding multilayer image interpretation and technological interaction. In: British Academy of Management, Liverpool, UK (Accepted/In Press)

Jouan de Kervenoael, Ronan and Enderlein, Cornelia (2013) Non-strategic, non-institutionalized actors as catalysts to innovation in the eTravel industry: analyzing eTravel's experts perspective on emerging sources of service innovations. In: Global Business and Technology Association's 15th Annual International Conference, Helsinki, Finland

Lu, Dawei and Ertek, Gürdal and Betts, Alan (2013) Modelling the supply chain perception gaps. (Accepted/In Press)

Sarker, Suprateek and Chakraborty, Suranjan and Tansuhaj, Patriya Silpakit and Mulder, Mark and Döğerlioğlu Demir, Kıvılcım (2013) The "mail-order-bride" (MOB) phenomenon in the cyberworld: an interpretive investigation. (Accepted/In Press)


Çakanyıldırım, Metin and Haksöz, Çağrı (2012) Global perspectives: Turkey. Council of Supply Chain Management Professionals, Lombard, IL. ISBN 978-0-9825348-3-0

Ertek, Gürdal (2012) Depolama sistemleri. In: Çatay, Bülent and Öztürk, Gürkan, (eds.) Uluslararası Lojistik. Anadolu Üniversitesi, Eskişehir, pp. 90-117. ISBN 978-975-06-1276-3

Ertek, Gürdal (2012) Lojistik bilişim sistemleri. In: Çatay, Bülent and Öztürk, Gürkan, (eds.) Uluslararası Lojistik. Anadolu Üniversitesi, Eskişehir, pp. 118-150. ISBN 978-975-06-1276-3

Ertek, Gürdal and Akyurt, Nazlı and Tillem, Gamze (2012) DEA-based benchmarking models in supply chain management: an application-oriented literature review. In: X. International Logistics & Supply Chain Congress 2012, Istanbul

Ertek, Gürdal and Demiriz, Ayhan and Çakmak, Fatih (2012) Linking behavioral patterns to personal attributes through data re-mining. In: Cao, Longbing and Yu, Philip S., (eds.) Behavior Computing: Modeling, Analysis, Mining and Decision. Springer, Berlin, pp. 197-214. ISBN 978-1-4471-2968-4 (Print) 978-1-4471-2969-1 (Online)

Ertek, Gürdal and Tunç, Murat Mustafa and Kurtaraner, Ece and Kebüde, Doğancan (2012) Insights into the efficiencies of on-shore wind turbines: a data-centric analysis. In: International Symposium on Innovations in Intelligent Systems and Applications (INISTA 2012), Trabzon, Turkey

Sezer, Ali Devin and Haksöz, Çağrı (2012) Optimal decision rules for product recalls. Mathematics of Operations Research, 37 (3). pp. 399-418. ISSN 0364-765X


Haksöz, Çağrı and Seshadri, Sridhar and Iyer, Ananth V., eds. (2011) Managing supply chains on the silk road: strategy, performance, and risk. CRC Press, Taylor & Francis, New York, NY. ISBN 9781439867204

Başar, Ayfer and Özşamlı, Nihan and Akçay, Alp Eren and Kahvecioğlu, Gökçe and Ertek, Gürdal (2011) A taxonomy of supply chain innovations. African Journal of Business Management, 5 (30). pp. 11968-11977. ISSN 1993-8233

Batislam, Emine and Filiztekin, Alpay (2011) Channel switching behavior during the modernization of grocery retailing in Turkey. In: Third Biennial International Conference on Services Marketing: "Servicing the Way out of the Economic Downfall: Exploring the Present and Future Role of Services", Izmir, Turkey

Çinicioğlu, Esma Nur and Ertek, Gürdal and Demirer, Deniz and Yörük, Ersin Hasan (2011) A framework for automated association mining over multiple databases. In: International Symposium on Innovations in Intelligent Systems and Applications (INISTA 2011), Istanbul, Turkey

Doğanoğlu, Uğur Toker and İnceoğlu, Fırat (2011) Licensing of a drastic innovation with product differentiation. [Working Paper / Technical Report] Sabanci University ID:SU_FASS_2010/0005

Haksöz, Çağrı and Durak Uşar, Damla (2011) Silk road supply chains: a historical perspective. In: Haksöz, Çağrı and Seshadri, Sridhar and Iyer, Ananth V., (eds.) Managing Supply Chains on the Silk Road: Strategy, Performance, and Risk. Taylor & Francis, New York, NY. ISBN 9781439867204


(2010) Türkiye'de alışveriş davranışı: perakende sektöründe gelenekselden moderne geçiş (Shopping behavior in Turkey: transition from traditional to modern). TEPAV, Ankara. ISBN 9789944927383


Bisson, C. and Jouan de Kervenoael, Ronan (2009) Practicing social e-atmospherics: French and Turkish web designers’ perspectives. In: 8th International Marketing Trends Congress, Paris

Jouan de Kervenoael, Ronan and Aykaç, D. Selcen O. and Palmer, Mark (2009) Online social capital: understanding e-impulse buying in practice. Journal of Retailing and Consumer Services, 16 (4). pp. 320-328. ISSN 0969-6989

Jouan de Kervenoael, Ronan and Cakici, M. (2009) Legitimizing m-municipality services: mapping a heterogeneous phenomenon in Turkey. In: Alkhalifa , Eshaa M., (ed.) E-Strategies for Resource Management Systems: Planning and Implementation. IGI, Pensilvania. (Accepted/In Press)

Jouan de Kervenoael, Ronan and Devletkusu, C. (2009) Understanding mobile phone usage while driving: mini-bus and taxi drivers’ experiences in Istanbul. In: Abdel-Wahab , Ahmed G. and El-Masry, Ahmed A., (eds.) Mobile Information Communication Technologies Adoption in Developing Countries: Effects and Implications. IGI, USA- Pensilyvania. (Accepted/In Press)

Palmer, M. and Brooks, M. and Jouan de Kervenoael, Ronan (2009) Management mistakes and mea culpa. (Accepted/In Press)


Ulusoy, Gündüz and Karabulut, Kaan (2003) Determination of the bundle price for digital information goods. [Working Paper / Technical Report] Sabanci University ID:SU_FENS_2011/0008


Denizel, Meltem and Arıkan, Yıldız and Ulusoy, Gündüz and Çatay, Bülent (2002) Conceptual design of an e-marketplace for small and medium enterprises in the Turkish machinery industry. In: The Fifth International Conference on Electronic Commerce Research (ICECR-5), Montreal, Canada

This list was generated on Sun Jan 25 03:13:25 2015 EET.