Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices

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Elms, Jonathan and Jouan de Kervenoael, Ronan and Hallsworth, Alan (2016) Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices. Journal of Retailing and Consumer Services, 32 . pp. 234-243. ISSN 0969-6989 (Print) 1873-1384 (Online)

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Abstract

Drawing on practice theory, this paper develops an understanding of the interrelationships between where and when consumers shop (the internet, stores, and their preferred retailers), and what they purchase (via the internet and in-store). Ethnographic case studies are presented of two consumers' internet and store-based shopping practices, and how these intersect with their everyday lives, using data generated from multiple, complementary methods over an eighteen-month period. To this end, the paper contributes to the extant internet grocery shopping literature by offering a wider understanding of internet usage, as well as to broader debates surrounding retail change and shopping practices. The managerial implications of internet shopping on the contemporary retail grocery environment are also described and discussed.
Item Type: Article
Uncontrolled Keywords: Grocery shopping; Practice; Internet; Ethnography
Subjects: H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions: Sabancı Business School
Sabancı Business School > Marketing
Depositing User: Ronan Jouan de Kervenoael
Date Deposited: 09 Nov 2016 10:37
Last Modified: 26 Apr 2022 09:34
URI: https://research.sabanciuniv.edu/id/eprint/29732

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