Smartphone-based digital government model: the case of the Beyaz Masa (White Table) app in Turkey

Jouan de Kervenoael, Ronan and Şekeralp, Egemen (2014) Smartphone-based digital government model: the case of the Beyaz Masa (White Table) app in Turkey. In: Bwalya, Kelvin Joseph, (ed.) Technology Development and Platform Enhancements for Successful Global E-Government Design. IGI Global, Hershey, PA, USA, pp. 204-227. ISBN 9781466649002, 1466649003 (Print) 9781466649019 (Online)

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M-Government services are now at the forefront of both user expectations and technology capabilities. Within the current setting, there is growing evidence that interoperability is becoming a key issue towards service sustainability. Thus, the objective of this chapter is to highlight the case of “Beyas Masa” – a Turkish application for infrastructure repair services. This application requires different stakeholders from different cultural background and geographically dispersed regions to work together. The major aim of this chapter to showcase experiences in as far as implementation and adoption of m-Government is concerned in the case of Turkey. The study utilizes the co-creation literature to investigate the factors influencing successful implementation of the Beyas Masa. This study reveals that initiatives are fragmented due to differences in the characteristics of the targeted audience, the marketing strategy, technology supply, distribution, and media utilized to promote its awareness. The chapter posits that in order to have affluent m-Government implementation in Turkey, it is important that many of the standalone applications are integrated to encourage interoperability and that socio-cultural behaviours should be re-shaped to encourage active engagement and interactive government service provisions that unlock the power of ICT.
Item Type: Book Section / Chapter
Subjects: H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions: Sabancı Business School
Sabancı Business School > Marketing
Depositing User: Ronan Jouan de Kervenoael
Date Deposited: 06 Nov 2013 15:38
Last Modified: 01 Aug 2019 11:17

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