Items where Division is "Marketing" and Year is 2026

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Number of items: 2.

K

Karagür, Zeynep and Becker, Jan-Michael and Klein, Kristina and Edeling, Alexander (2026) The double-edged sword of disclosing influencer marketing. Management and Business Review, 6 (2-3). pp. 71-75. ISSN 2694-104X (Print) 2694-1058 (Online)

N

Nibat, İpek and Trendel, Olivier and Mai, Robert and Krüger, Tinka and Lasarov, Wassili and Hoffmann, Stefan (2026) Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation. International Journal of Research in Marketing . ISSN 0167-8116 (Print) 1873-8001 (Online) Published Online First https://dx.doi.org/10.1016/j.ijresmar.2026.03.007

This list was generated on Thu Oct 1 04:21:57 2026 +03.