Items where Division is "Marketing" and Year is 2026

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Nibat, İpek and Trendel, Olivier and Mai, Robert and Krüger, Tinka and Lasarov, Wassili and Hoffmann, Stefan (2026) Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation. International Journal of Research in Marketing . ISSN 0167-8116 (Print) 1873-8001 (Online) Published Online First https://dx.doi.org/10.1016/j.ijresmar.2026.03.007