Items where Division is "Marketing" and Year is 2026

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Number of items: 2.

Karagür, Zeynep and Becker, Jan-Michael and Klein, Kristina and Edeling, Alexander (2026) The double-edged sword of disclosing influencer marketing. Management and Business Review, 6 (2-3). pp. 71-75. ISSN 2694-104X (Print) 2694-1058 (Online)

Nibat, İpek and Trendel, Olivier and Mai, Robert and Krüger, Tinka and Lasarov, Wassili and Hoffmann, Stefan (2026) Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation. International Journal of Research in Marketing . ISSN 0167-8116 (Print) 1873-8001 (Online) Published Online First https://dx.doi.org/10.1016/j.ijresmar.2026.03.007

This list was generated on Thu Oct 1 04:21:57 2026 +03.