Karagür, Zeynep and Becker, Jan-Michael and Klein, Kristina and Edeling, Alexander (2026) The double-edged sword of disclosing influencer marketing. Management and Business Review, 6 (2-3). pp. 71-75. ISSN 2694-104X (Print) 2694-1058 (Online)
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Official URL: http://dx.doi.org/10.1177/2694104X261479124
Abstract
Zeynep Karagür, Jan-Michael Becker, Kristina Klein, and Alexander Edeling investigated how different forms of disclosure on Instagram, along with the characteristics of influencers, affect whether viewers perceive a post as advertising, their trust in the influencer, and their engagement with the post. Their findings offer useful information for policymakers, marketers, and influencers.
| Item Type: | Article |
|---|---|
| Divisions: | Sabancı Business School > Marketing Sabancı Business School |
| Depositing User: | Zeynep Karagür |
| Date Deposited: | 28 Sep 2026 11:51 |
| Last Modified: | 28 Sep 2026 11:51 |
| URI: | https://research.sabanciuniv.edu/id/eprint/54669 |
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