Items where Division is "Marketing" and Year is 2014

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Number of items: 11.

D

Devezer Busbas, Berna and Döğerlioğlu Demir, Kıvılcım (2014) Role of self-schema activation in goal pursuit via sequential choice. In: AMA Pre-Conference Event On Social Values, (Accepted/In Press)

Döğerlioğlu Demir, Kıvılcım and Koçaş, Cenk (2014) A context-dependent view of anchoring: the effect of consumer adaptation of incidental environmental anchors on willingness to pay. In: North America_ ACR, (Accepted/In Press)

J

Jouan de Kervenoael, Ronan (2014) Turkish cars: the big picture. In: Keegan, Warren J. and Green, Mark, (eds.) Global Marketing. Prentice Hall, London. ISBN 9780133545005, 0133545008

Jouan de Kervenoael, Ronan and Bisson, Christophe (2014) Web designers' power struggle strategies and management innovation. In: 13th International Marketing Trends Congress, Venice, Italy

Jouan de Kervenoael, Ronan and Elms, Jonathan and Hallsworth, Alan (2014) Influencing online grocery innovation: anti-choice as a trigger for activity fragmentation and multi-tasking. Futures, 62 (Part B). pp. 155-163. ISSN 0016-3287

Jouan de Kervenoael, Ronan and Hallsworth, Alan and Elms, Jonathan (2014) Household pre-purchase practices and online grocery shopping. Journal of Consumer Behaviour, 13 (5). pp. 364-372. ISSN 1472-0817 (Print) 1479-1838 (Online)

Jouan de Kervenoael, Ronan and Hallsworth, Alan and Tng, David (2014) Singapore's online retail deviants: analyzing the rise of Blogshops' power. In: Musso, Fabio and Druica, Elena, (eds.) Handbook of Research on Retailer-Consumer Relationship Development. IGI Global, USA, pp. 449-470. ISBN 9781466660748, 1466660740 (Print) 9781466660755 (Online)

Jouan de Kervenoael, Ronan and Ivana, Maria Paula (2014) Should small business traders select a local or global social media site? an exploration of small traders' perspective in the dynamic Indonesian market. In: 23rd Annual World Business Congress: Shifts in Global Competitiveness, Markets and Consumers: Is Management Prepared for a New Business Paradigm?, Ankara, Turkey

Jouan de Kervenoael, Ronan and Şekeralp, Egemen (2014) Smartphone-based digital government model: the case of the Beyaz Masa (White Table) app in Turkey. In: Bwalya, Kelvin Joseph, (ed.) Technology Development and Platform Enhancements for Successful Global E-Government Design. IGI Global, Hershey, PA, USA, pp. 204-227. ISBN 9781466649002, 1466649003 (Print) 9781466649019 (Online)

T

Toral Manson, İnci and Palmer, Mark and Jouan de Kervenoael, Ronan and De Luca, Luigi (2014) Productive and unproductive tensions in interorganisational in collaborations during market creation activity. In: BAM 2014: The Role of the Business School in Supporting Economic and Social Development, Belfast, NI, UK

Y

Yanık, Seda and Bozkaya, Burçin and Jouan de Kervenoael, Ronan (2014) A new VRPPD model and a hybrid heuristic solution approach for e-tailing. European Journal of Operational Research (SI), 236 (3). pp. 879-890. ISSN 0377-2217 (Print) 1872-6860 (Online)

This list was generated on Sat Jul 2 14:13:07 2022 +03.