Singapore's online retail deviants: analyzing the rise of Blogshops' power

Jouan de Kervenoael, Ronan and Hallsworth, Alan and Tng, David (2014) Singapore's online retail deviants: analyzing the rise of Blogshops' power. In: Musso, Fabio and Druica, Elena, (eds.) Handbook of Research on Retailer-Consumer Relationship Development. IGI Global, USA, pp. 449-470. ISBN 9781466660748, 1466660740 (Print) 9781466660755 (Online)

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Geography, retailing, and power are institutionally bound up together. Within these, the authors situate their research in Clegg's work on power. Online shopping offers a growing challenge to the apparent hegemony of traditional physical retail stores' format. While novel e-formats appear regularly, blogshops in Singapore are enjoying astonishing success that has taken the large retailers by surprise. Even though there are well-developed theoretical frameworks for understanding the role of institutional entrepreneurs and other major stakeholders in bringing about change and innovation, much less attention has been paid to the role of unorganized, nonstrategic actors—such as blogshops—in catalyzing retail change. The authors explore how blogshops are perceived by consumers and how they challenge the power of other shopping formats. They use Principal Components Analysis to analyze results from a survey of 349 blogshops users. While the results show that blogshops stay true to traditional online shopping attributes, deviations occur on the concept of value. Furthermore, consumer power is counter intuitively found to be strongly present in the areas related to cultural ties, excitement, and search for individualist novelty (as opposed to mass-production), thereby encouraging researchers to think critically about emerging power behavior in media practices.
Item Type: Book Section / Chapter
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Sabancı Business School
Sabancı Business School > Marketing
Depositing User: Ronan Jouan de Kervenoael
Date Deposited: 02 Oct 2014 15:35
Last Modified: 02 Aug 2019 10:28

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