Items where Division is "Marketing" and Year is 2013

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Number of items: 11.

C

Chen, Yuxin and Ergin Turut, Özge (2013) Context-dependent preferences and innovation strategy. Management Science, 59 (12). pp. 2747-2765. ISSN 0025-1909 (Print) 1526-5501 (Online)

J

Jouan de Kervenoael, Ronan (2013) Showrooming 2.0: shopping in store but buying online versus getting more in store. In: Kotler, Philip and Armstrong, Gary, (eds.) Principles of Marketing. Prentice Hall, Harlow, pp. 411-412. ISBN 0133084043 ; 978-0133084047

Jouan de Kervenoael, Ronan (2013) Yemeksepeti.com — "Meal basket". In: Clow, Kenneth E. and Baack, Donald, (eds.) Integrated Advertising, Promotion, and Marketing Communications. Pearson, Harlow. ISBN 9780273788072

Jouan de Kervenoael, Ronan and Caputo, A. (2013) From watching to being seen: conceptualizing emerging new marketing govern mentality regarding multilayer image interpretation and technological interaction. In: British Academy of Management, Liverpool, UK (Accepted/In Press)

Jouan de Kervenoael, Ronan and Enderlein, Cornelia (2013) Non-strategic, non-institutionalized actors as catalysts to innovation in the eTravel industry: analyzing eTravel's experts perspective on emerging sources of service innovations. In: Global Business and Technology Association's 15th Annual International Conference, Helsinki, Finland

Jouan de Kervenoael, Ronan and Yfantis, Vasileios (2013) Articulating wider smartphone emerging security issues in the case of m-government in Turkey. In: Halpin, Edward Francis and Griffin, David and Rankin, Carolynn and Dissanayake, Lakshman and Mahtab, Nazmunnessa, (eds.) Digital Public Administration and E-Government in Developing Nations: Policy and Practice. IGI Global, USA, pp. 177-205. ISBN 9781466636910, 1466636912 (Print) 9781466636927 (Online)

K

Koçaş, Cenk and Döğerlioğlu Demir, Kıvılcım (2013) An empirical investigation of consumers' willingness-to-pay and the demand function: the cumulative effect of individual differences in anchored willingness-to-pay responses. Marketing Letters . ISSN 0923-0645 (Print) 1573-059X (Online)

N

Narasimhan, Chakravarthi and Ergin Turut, Özge (2013) Differentiate or imitate? The role of context-dependent preferences. Marketing Science, 32 (3). pp. 393-410. ISSN 0732-2399 (Print) 1526-548X (Online)

O

Ofek, Elie and Ergin Turut, Özge (2013) Vaporware, suddenware, and trueware: new product preannouncements under market uncertainty. Marketing Science, 32 (2). pp. 342-355. ISSN 0732-2399 (Print) 1526-548X (Online)

S

Sarker, Suprateek and Chakraborty, Suranjan and Tansuhaj, Patriya Silpakit and Mulder, Mark and Döğerlioğlu Demir, Kıvılcım (2013) The "mail-order-bride" (MOB) phenomenon in the cyberworld: an interpretive investigation. (Accepted/In Press)

Y

Yanık, Seda and Bozkaya, Burçin and Jouan de Kervenoael, Ronan (2013) A new VRPPD model and a hybrid heuristic solution approach for etailing. (Accepted/In Press)

This list was generated on Sun Jul 3 13:15:32 2022 +03.