Items where Division is "Marketing" and Year is 2013

Article

Chen, Yuxin and Ergin Turut, Özge (2013) Context-dependent preferences and innovation strategy. Management Science, 59 (12). pp. 2747-2765. ISSN 0025-1909 (Print) 1526-5501 (Online)

Koçaş, Cenk and Döğerlioğlu Demir, Kıvılcım (2013) An empirical investigation of consumers' willingness-to-pay and the demand function: the cumulative effect of individual differences in anchored willingness-to-pay responses. Marketing Letters . ISSN 0923-0645 (Print) 1573-059X (Online)

Narasimhan, Chakravarthi and Ergin Turut, Özge (2013) Differentiate or imitate? The role of context-dependent preferences. Marketing Science, 32 (3). pp. 393-410. ISSN 0732-2399 (Print) 1526-548X (Online)

Ofek, Elie and Ergin Turut, Özge (2013) Vaporware, suddenware, and trueware: new product preannouncements under market uncertainty. Marketing Science, 32 (2). pp. 342-355. ISSN 0732-2399 (Print) 1526-548X (Online)

Sarker, Suprateek and Chakraborty, Suranjan and Tansuhaj, Patriya Silpakit and Mulder, Mark and Döğerlioğlu Demir, Kıvılcım (2013) The "mail-order-bride" (MOB) phenomenon in the cyberworld: an interpretive investigation. (Accepted)

Yanık, Seda and Bozkaya, Burçin and Jouan de Kervenoael, Ronan (2013) A new VRPPD model and a hybrid heuristic solution approach for etailing. (Accepted)

Papers in Conference Proceedings

Jouan de Kervenoael, Ronan and Caputo, A. (2013) From watching to being seen: conceptualizing emerging new marketing govern mentality regarding multilayer image interpretation and technological interaction. In: British Academy of Management, Liverpool, UK (Accepted)

Jouan de Kervenoael, Ronan and Enderlein, Cornelia (2013) Non-strategic, non-institutionalized actors as catalysts to innovation in the eTravel industry: analyzing eTravel's experts perspective on emerging sources of service innovations. In: Global Business and Technology Association's 15th Annual International Conference, Helsinki, Finland

Book Section / Chapter

Jouan de Kervenoael, Ronan (2013) Showrooming 2.0: shopping in store but buying online versus getting more in store. In: Kotler, Philip and Armstrong, Gary, (eds.) Principles of Marketing. Prentice Hall, Harlow, pp. 411-412. ISBN 0133084043 ; 978-0133084047

Jouan de Kervenoael, Ronan (2013) Yemeksepeti.com — "Meal basket". In: Clow, Kenneth E. and Baack, Donald, (eds.) Integrated Advertising, Promotion, and Marketing Communications. Pearson, Harlow. ISBN 9780273788072

Jouan de Kervenoael, Ronan and Yfantis, Vasileios (2013) Articulating wider smartphone emerging security issues in the case of m-government in Turkey. In: Halpin, Edward Francis and Griffin, David and Rankin, Carolynn and Dissanayake, Lakshman and Mahtab, Nazmunnessa, (eds.) Digital Public Administration and E-Government in Developing Nations: Policy and Practice. IGI Global, USA, pp. 177-205. ISBN 9781466636910, 1466636912 (Print) 9781466636927 (Online)