Items where Division is "Marketing" and Year is 2012

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Bayazıt, Mahmut and Koçaş, Cenk (2012) Örgütsel kültür ve pazar odaklılık performansı: "kültür tipi" ve "güçlü kültür" önermelerinin Türkiye'de testi. Yönetim Araştırmaları Dergisi . ISSN 1303-4979

Bozkaya, Burçin and Uğurlu, Seda and Jouan de Kervenoael, Ronan (2012) A new VRPPD model and a hybrid heuristic solution approach for e-tailing. In: The First Meeting of the EURO working Group on Vehicle Routing and Logistics Optimization (VEROLOG 2012), Bologna, Italy

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Ertek, Gürdal and Kaya, Murat and Kefeli, Cemre and Onur, Özge and Uzer, Kerem (2012) Scoring and predicting risk preferences. In: Cao, Longbing and Yu, Philip S., (eds.) Behavior Computing: Modeling, Analysis, Mining and Decision. Springer, Berlin, pp. 143-163. ISBN 978-1-4471-2968-4 (Print) 978-1-4471-2969-1 (Online)

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Jouan de Kervenoael, Ronan (2012) DORITOS "a la Turca" and the Cem Yilmaz fan club (Chapter 13). In: Solomon, M., (ed.) Consumer Behaviour. Pearson, UK, pp. 543-544.

Jouan de Kervenoael, Ronan (2012) The Turkish coffee experience: Tesco/Kipa vs. Coffee shops (Chapter 10). In: Solomon, M., (ed.) Consumer Behaviour. Pearson, UK, p. 422.

Jouan de Kervenoael, Ronan and Bisson, C. and Elms, J. (2012) Online retail social cues: investigating web designers' resistances to go beyond firms' contractual strategy. In: 19th International Conference on Recent Advances in Retailing and Services Science (EIRASS 2012), Vienna, Austria

Jouan de Kervenoael, Ronan and Bisson, Christophe and Palmer, Mark (2012) Web designers, social e-value creation and e-business planning: understanding resistance from conflicting demands. In: Rezaul, Karim Mohammed, (ed.) Strategic and Pragmatic E-Business: Implications for Future Business Practices. IGI Global, Hershey, PA, USA, pp. 330-351. ISBN 9781466616196 (Print) 9781466616202 (Online)

Jouan de Kervenoael, Ronan and Palmer, M. and Hallsworth, A. (2012) From the outside in: consumer anti-choice and policy implications in the mobile gaming market. (Accepted)

Jouan de Kervenoael, Ronan and Palmer, Mark and Sahut d’Izarn, Eleanor (2012) Non-strategic, non-institutionalized actors as catalyst to marketers' strategy change: the case of travel blogs. In: 12th, Social Innovation for Competitiveness, Organisational Performance and Human Excellence (EURAM 2012), Rotterdam, The Netherlands

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Turut, Özge and Ofek, Elie (2012) Innovation strategy and entry deterrence. Journal of Economics & Management Strategy, 21 (3). pp. 583-631. ISSN 1058-6407