Jouan de Kervenoael, Ronan (2012) DORITOS "a la Turca" and the Cem Yilmaz fan club (Chapter 13). In: Solomon, M., (ed.) Consumer Behaviour. Pearson, UK, pp. 543-544.
Full text not available from this repository. (Request a copy)| Item Type: | Book Section / Chapter |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Sabancı Business School Sabancı Business School > Marketing |
| Depositing User: | Ronan Jouan de Kervenoael |
| Date Deposited: | 10 Dec 2012 15:48 |
| Last Modified: | 31 Jul 2019 14:56 |
| URI: | https://research.sabanciuniv.edu/id/eprint/20301 |
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