Items where Division is "Marketing" and Year is 2012

Bayazıt, Mahmut and Koçaş, Cenk (2012) Örgütsel kültür ve pazar odaklılık performansı: "kültür tipi" ve "güçlü kültür" önermelerinin Türkiye'de testi. Yönetim Araştırmaları Dergisi . ISSN 1303-4979

Bozkaya, Burçin and Uğurlu, Seda and Jouan de Kervenoael, Ronan (2012) A new VRPPD model and a hybrid heuristic solution approach for e-tailing. In: The First Meeting of the EURO working Group on Vehicle Routing and Logistics Optimization (VEROLOG 2012), Bologna, Italy

Ertek, Gürdal and Kaya, Murat and Kefeli, Cemre and Onur, Özge and Uzer, Kerem (2012) Scoring and predicting risk preferences. In: Cao, Longbing and Yu, Philip S., (eds.) Behavior Computing: Modeling, Analysis, Mining and Decision. Springer, Berlin, pp. 143-163. ISBN 978-1-4471-2968-4 (Print) 978-1-4471-2969-1 (Online)

Jouan de Kervenoael, Ronan (2012) DORITOS "a la Turca" and the Cem Yilmaz fan club (Chapter 13). In: Solomon, M., (ed.) Consumer Behaviour. Pearson, UK, pp. 543-544.

Jouan de Kervenoael, Ronan (2012) The Turkish coffee experience: Tesco/Kipa vs. Coffee shops (Chapter 10). In: Solomon, M., (ed.) Consumer Behaviour. Pearson, UK, p. 422.

Jouan de Kervenoael, Ronan and Bisson, C. and Elms, J. (2012) Online retail social cues: investigating web designers' resistances to go beyond firms' contractual strategy. In: 19th International Conference on Recent Advances in Retailing and Services Science (EIRASS 2012), Vienna, Austria

Jouan de Kervenoael, Ronan and Bisson, Christophe and Palmer, Mark (2012) Web designers, social e-value creation and e-business planning: understanding resistance from conflicting demands. In: Rezaul, Karim Mohammed, (ed.) Strategic and Pragmatic E-Business: Implications for Future Business Practices. IGI Global, Hershey, PA, USA, pp. 330-351. ISBN 9781466616196 (Print) 9781466616202 (Online)

Jouan de Kervenoael, Ronan and Palmer, M. and Hallsworth, A. (2012) From the outside in: consumer anti-choice and policy implications in the mobile gaming market. (Accepted)

Jouan de Kervenoael, Ronan and Palmer, Mark and Sahut d’Izarn, Eleanor (2012) Non-strategic, non-institutionalized actors as catalyst to marketers' strategy change: the case of travel blogs. In: 12th, Social Innovation for Competitiveness, Organisational Performance and Human Excellence (EURAM 2012), Rotterdam, The Netherlands

Turut, Özge and Ofek, Elie (2012) Innovation strategy and entry deterrence. Journal of Economics & Management Strategy, 21 (3). pp. 583-631. ISSN 1058-6407