De Kervenoael, Ronan and Aykac, Selcen (2008) Activating e-bank users: exploring the potential impact of e-atmospherics and experiential marketing case in consumer behavior. In: Blythe, Jim, (ed.) Consumer behavior. Thomson Learning, London. ISBN 9781844803811
Full text not available from this repository. (Request a copy)| Item Type: | Book Section / Chapter |
|---|---|
| Divisions: | Sabancı Business School > Marketing |
| Depositing User: | Ronan Jouan de Kervenoael |
| Date Deposited: | 24 Oct 2008 08:42 |
| Last Modified: | 19 Jul 2019 12:23 |
| URI: | https://research.sabanciuniv.edu/id/eprint/9482 |
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