Barbosa, Belem and Singh, Shalini and Yetik, Tuğçe and Carvalho, Camila (2025) Wine tourism meets the metaverse: a case study. In: Rodrigues, Maria Antónia Gonçalves and Carvalho, Maria Amélia and Pratas, Joaquim Fernando Monteiro, (eds.) Cases on Metaverse and Consumer Experiences. IGI Global, USA, pp. 87-116. ISBN 9798369372456 (Print) 9798369372470 (Online)
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Official URL: https://dx.doi.org/10.4018/979-8-3693-7245-6.ch004
Abstract
Technological developments are presenting new ways for companies to organize their businesses and offer new products, services, and experiences to their customers. The Metaverse allows the participation and interaction of individuals in immersive experiences that merge virtual and real worlds. The adoption of metaverse platforms by companies worldwide is growing steadily, with the potential to change business in various industries, including tourism. However, the literature on the Metaverse applied to tourism is very scarce. This chapter addresses this gap by exploring a case study of the implementation of a Metaverse strategy by a Portuguese wine brand, Sandeman, as part of their wine tourism experience offerings. The case study is built on secondary data, observation, and interviews with tourists.
| Item Type: | Book Section / Chapter |
|---|---|
| Divisions: | Sabancı Business School |
| Depositing User: | Tuğçe Yetik |
| Date Deposited: | 02 Jul 2025 14:56 |
| Last Modified: | 02 Jul 2025 14:56 |
| URI: | https://research.sabanciuniv.edu/id/eprint/51581 |
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