Economic contractions and effectiveness of marketing activities: a case from automotive industry

Uray, Nimet and Ülengin, Füsun and Ülengin, Burç and Beyhan, Hidayet and Sirkeci, Kübra and Aydın, Gizem (2024) Economic contractions and effectiveness of marketing activities: a case from automotive industry. (Accepted)

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Item Type: Article
Divisions: Sabancı Business School
Depositing User: Füsun Ülengin
Date Deposited: 10 Jun 2024 12:58
Last Modified: 10 Jun 2024 12:58
URI: https://research.sabanciuniv.edu/id/eprint/49312

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