Partner selection following a failure (an analysis of Turkish TV series industry, 2007-2016)

Official URL: https://risc01.sabanciuniv.edu/record=b2549544_(Table of contents)

Explaining the dynamics behind creation of interpersonal networks has been the focus of attention of considerable amount of research in networks literature. Specifically, for project based organizations, this theme is especially important as these type of organizations bring together specialists with different competencies to work as a team, and partner selection is quite frequent and vital. While the project entrepreneurs decide on their partners, performance-outcome learning is one key dimension. Organizational learning literature builds on the premise that the decision maker observes outcomes, interprets them, and repeats activities that generated favorable outcomes and avoids activities with unfavorable ones. The question of under which conditions decision makers of project based organizations choose to renew their existing ties when the past relationship resulted in failure is unexplored. I investigated the direct effect of failure on the propensity to repeat collaborations also proposing moderators that either attenuate or amplify this relationship. Moderated logistic regression models are used to analyze 3,954 dyadic relationships from 495 Turkish TV series produced between 2007 and 2016. The results suggest that failure leads to lower propensity to repeat collaborations and this relationship is moderated by the depth of the relationship between project partners. The remaining moderators of market uncertainty, reputation of project partners, level of prior performance and the time passed after the most recent collaboration were not supported. I discuss the implications of this study on networks, PBOs and organizational learning literatures