Price discrimination in goods and parking fees in shopping malls

Tunç, Zeliha Begüm (2020) Price discrimination in goods and parking fees in shopping malls. [Thesis]

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This thesis analyzes the pricing strategy of a monopolist shopping mall when it can price discriminate. The mall determines the prices of the goods and parking fees and it can identify different market segments. Customers can visit the mall only by car and they may leave the mall without any purchases. We find that when customers are differentiated with respect to their attitudes towards risk, the mall provides free parking for the most risk-averse customer and not necessarily for the other customers. In all other cases, the mall always provides free parking for all and charges customers more as their likeliness of buying the good decrease
Item Type: Thesis
Uncontrolled Keywords: Horizontal product differentiation. -- Monopoly pricing. -- Parking fee. -- Price discrimination. -- Shopping mall. -- Yatay ürün farklılaştırması. -- Tekel fiyatlandırması. -- Park yeri ücreti. -- Fiyat farklılaştırması. -- Alışveriş merkezi.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Arts and Social Sciences > Academic programs > Economics
Faculty of Arts and Social Sciences
Depositing User: IC-Cataloging
Date Deposited: 02 Oct 2020 14:00
Last Modified: 26 Apr 2022 10:33

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