Jouan de Kervenoael, Ronan and Ivana, Maria Paula (2014) Should small business traders select a local or global social media site? an exploration of small traders' perspective in the dynamic Indonesian market. In: 23rd Annual World Business Congress: Shifts in Global Competitiveness, Markets and Consumers: Is Management Prepared for a New Business Paradigm?, Ankara, Turkey
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Official URL: http://www.imda.cc/IMDA/IMDAWEB/imda/23%20World%20Business%20Congress/IMDA%202014%20Congress%20Program%20FINAL5.pdf
| Item Type: | Papers in Conference Proceedings |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Sabancı Business School Sabancı Business School > Marketing |
| Depositing User: | Ronan Jouan de Kervenoael |
| Date Deposited: | 15 Oct 2014 15:27 |
| Last Modified: | 26 Apr 2022 09:15 |
| URI: | https://research.sabanciuniv.edu/id/eprint/24437 |
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