Dual sales channel management with buyback contracts

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Gökduman, Sevilay (2009) Dual sales channel management with buyback contracts. [Thesis]

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Abstract

We study a dual channel structure in which a manufacturer sells its product through an independent traditional retailer channel as well as a direct online channel (i.e., the Internet). The model conceptualizes service-based competition between the channels by considering consumer channel choice. The service level of the retailer channel is evaluated with its product availability level while the service level of the direct channel is evaluated with its delivery lead time. The consumers choose between channels by considering the channels' service levels and a number of other factors such as the relative convenience of channels. We base our studies on Chen et al. (2008). We extend their study by considering a buyback contract between the manufacturer and the retailer. We compare results under dual channel, direct-channel-only and retail-channel-only structures under wholesale price and buyback contracts.
Item Type: Thesis
Uncontrolled Keywords: Dual channels. -- Direct channel. -- Service-based competition. -- Product availability. -- Supply chain contracting. Ikili kanallar. -- Doğrudan kanal. -- Hizmet tabanlı rekabet. -- Ürün bulunabilirliği. -- Tedarik zinciri kontratları.
Subjects: T Technology > T Technology (General) > T055.4-60.8 Industrial engineering. Management engineering
Divisions: Faculty of Engineering and Natural Sciences > Academic programs > Industrial Engineering
Faculty of Engineering and Natural Sciences
Depositing User: IC-Cataloging
Date Deposited: 17 Apr 2014 10:13
Last Modified: 26 Apr 2022 09:59
URI: https://research.sabanciuniv.edu/id/eprint/24138

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