Jouan de Kervenoael, Ronan (2013) Showrooming 2.0: shopping in store but buying online versus getting more in store. In: Kotler, Philip and Armstrong, Gary, (eds.) Principles of Marketing. Prentice Hall, Harlow, pp. 411-412. ISBN 0133084043 ; 978-0133084047
Full text not available from this repository. (Request a copy)| Item Type: | Book Section / Chapter |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Sabancı Business School Sabancı Business School > Marketing |
| Depositing User: | Ronan Jouan de Kervenoael |
| Date Deposited: | 06 Nov 2013 15:21 |
| Last Modified: | 01 Aug 2019 11:17 |
| URI: | https://research.sabanciuniv.edu/id/eprint/21917 |
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