The interplay between perceived brand globalness, domestic brand origin, and brand attitude

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Taşoluk, Burcu and Calantone, Roger and Deligönül, Şeyda and Cavuşgil, S. Tamer (2015) The interplay between perceived brand globalness, domestic brand origin, and brand attitude. In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same..., New Orleans, LA

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Item Type:	Papers in Conference Proceedings
Divisions:	Sabancı Business School Sabancı Business School > Marketing
Depositing User:	Burcu Taşoluk
Date Deposited:	09 Nov 2012 22:07
Last Modified:	26 Apr 2022 09:07
URI:	https://research.sabanciuniv.edu/id/eprint/20013

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