Personalized advertisement assignment system

Bozkurt, Onur (2009) Personalized advertisement assignment system. [Thesis]

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This thesis presents a comprehensive framework which will be used to maximize the advertising revenues of a company that develops a 3-D virtual reality social platform. The comprehensive framework includes the development of a personalized advertising business model for the company, representation of the business model with a mathematical program and proposing a set of heuristic solutions for the personalized advertising problem. The proposed heuristics are developed and their performances are compared with an experimental analysis under various conditions.
Item Type: Thesis
Uncontrolled Keywords: Personalized advertising. -- Advertisement assignment. -- Optimization. -- Virtual platforms. -- Kişiye özel reklamcılık. -- Reklam atama. -- Optimizasyon. -- Sanal platformlar.
Subjects: T Technology > T Technology (General) > T055.4-60.8 Industrial engineering. Management engineering
Divisions: Faculty of Engineering and Natural Sciences > Academic programs > Manufacturing Systems Eng.
Faculty of Engineering and Natural Sciences
Depositing User: IC-Cataloging
Date Deposited: 26 May 2011 14:45
Last Modified: 26 Apr 2022 09:53

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