Fairness in open book strategy and ‘the strength of the weak ties’ as a source of competitive advantage

Jouan de Kervenoael, Ronan and Nilsson, Ulf (2009) Fairness in open book strategy and ‘the strength of the weak ties’ as a source of competitive advantage. In: 38th EMAC Conference, Nantes, France

Item Type:	Papers in Conference Proceedings
Divisions:	Sabancı Business School Sabancı Business School > Marketing
Depositing User:	Ronan Jouan de Kervenoael
Date Deposited:	08 Dec 2009 16:26
Last Modified:	26 Apr 2022 08:51
URI:	https://research.sabanciuniv.edu/id/eprint/12302

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