From global experiences to global brands: a quest to understand what lies behind their universal success

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Taşoluk, Burcu (2009) From global experiences to global brands: a quest to understand what lies behind their universal success. In: International Symposium on MSU Contributions to Research in International Business and Innovation, Michigan St Univ, East Lansing, MI

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Official URL: http://dx.doi.org/10.1108/S1474-7979(2009)0000019024

Item Type:	Papers in Conference Proceedings
Divisions:	Sabancı Business School Sabancı Business School > Marketing
Depositing User:	Burcu Taşoluk
Date Deposited:	21 Oct 2009 14:13
Last Modified:	26 Apr 2022 08:51
URI:	https://research.sabanciuniv.edu/id/eprint/12158

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