Taşoluk, Burcu (2009) From global experiences to global brands: a quest to understand what lies behind their universal success. In: International Symposium on MSU Contributions to Research in International Business and Innovation, Michigan St Univ, East Lansing, MI
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Official URL: http://dx.doi.org/10.1108/S1474-7979(2009)0000019024
| Item Type: | Papers in Conference Proceedings |
|---|---|
| Divisions: | Sabancı Business School Sabancı Business School > Marketing |
| Depositing User: | Burcu Taşoluk |
| Date Deposited: | 21 Oct 2009 14:13 |
| Last Modified: | 26 Apr 2022 08:51 |
| URI: | https://research.sabanciuniv.edu/id/eprint/12158 |
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