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Service innovation: using augmented reality in the IKEA place app

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Öztürkcan, Didem Selcen (2020) Service innovation: using augmented reality in the IKEA place app. Journal of Information Technology Teaching Cases . ISSN 2043-8869 Published Online First http://dx.doi.org/10.1177/2043886920947110

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Official URL: http://dx.doi.org/10.1177/2043886920947110

Abstract

IKEA, a worldwide known “Assemble & Install-It-Yourself” furniture company with Swedish origin, launched an augmented reality app, namely, IKEA Place, that aimed to solve practical problems surrounding furniture shopping in September 2017. The IKEA Place, which used augmented reality to allow its users to visualize how furniture will look in their own home, is examined in this article. Discussion is centered around how the app allowed IKEA to create a service-centered value as it signaled that it understood the hurdles involved in the furniture shopping process for investing to extend technology-based support to its customers.

Item Type:Article
Uncontrolled Keywords:Augmented reality, furniture retailing, service innovation, IKEA, digital experience
Subjects:H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
ID Code:40123
Deposited By:Didem Selcen Öztürkcan
Deposited On:15 Sep 2020 12:15
Last Modified:15 Sep 2020 12:15

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