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A context-dependent view of anchoring: the effect of consumer adaptation of incidental environmental anchors on willingness to pay

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Döğerlioğlu Demir, Kıvılcım and Koçaş, Cenk (2014) A context-dependent view of anchoring: the effect of consumer adaptation of incidental environmental anchors on willingness to pay. In: North America_ ACR, (Accepted/In Press)

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Item Type:Papers in Conference Proceedings
Subjects:H Social Sciences > H Social Sciences (General)
ID Code:24444
Deposited By:Kıvılcım Döğerlioğlu Demir
Deposited On:15 Oct 2014 16:39
Last Modified:02 Aug 2019 10:30

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