Mode choice and shopping mall parking

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Ersoy, Fulya Yüksel (2012) Mode choice and shopping mall parking. [Thesis]

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In this thesis, I analyze individuals' mode choice decisions and shopping mall's parking space pricing behavior. Individuals have three choices: first they may come to the mall by car in which case they have to park, second they may come by public transportation, or they do not visit the mall and go for their outside option. The mall determines the price of the good and the parking fee after the government sets public transportation fare. I find that the equilibrium parking fees are always less than the marginal cost of providing parking spaces and more importantly they are two of the many parking fees that lead to the social optimum. The mall can be thought as using parking as a loss leader to increase its profits, and implicitly employing mixed bundling in which the good is sold either alone or bundled with parking.

Item Type:Thesis
Uncontrolled Keywords:Mixed bundling. -- Mode choice. -- Loss leader. -- Parking fee. -- Shopping mall. -- Karışık paketleme. -- Türel Dağılım. -- Zarar lideri. -- Park yeri ücreti. -- Alışveriş merkezi.
Subjects:H Social Sciences > HB Economic Theory
ID Code:24122
Deposited By:IC-Cataloging
Deposited On:15 Apr 2014 15:39
Last Modified:22 May 2019 13:12

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