Compromise and attraction effects

Duran, Rüştü (2011) Compromise and attraction effects. [Thesis]

PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader

Official URL: (Table of Contents)


The Compromise Effect denotes the tendency to choose the intermediate object rather than the extreme object in a choice set. The Attraction Effect denotes the tendency to choose the object which has a worse alternative according to the desirable attributes in the choice set. Despite the validity and importance of this phenomenon it is neglected to incorporate both the Compromise and Attraction Effects in formal choice models and to test whether such models outperform the standard value maximization model. Employing a survey on USB's in this article, we suggest that (1) both the Compromise and Attraction Effects are valid (2) The violation of WARP is possible, (3) none of the models outperform others while there are cases that standard value maximization outperforms others.

Item Type:Thesis
Uncontrolled Keywords:Compromise effect. -- Attraction effect. -- Experimental economics. -- Behavioral marketing. -- Uzlaşım etkisi. -- Cazibe etkisi. -- Deneysel ekonomi. -- Davranışsal pazarlama.
Subjects:H Social Sciences > HB Economic Theory
ID Code:20038
Deposited By:IC-Cataloging
Deposited On:05 Nov 2012 15:51
Last Modified:28 Apr 2020 13:55

Repository Staff Only: item control page