The interplay between perceived brand globalness, domestic brand origin, and brand attitude
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Taşoluk, Burcu and Calantone, Roger and Deligönül, Şeyda and Cavuşgil, S. Tamer (2015) The interplay between perceived brand globalness, domestic brand origin, and brand attitude. In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same..., New Orleans, LA
|Item Type:||Papers in Conference Proceedings|
|Deposited By:||Burcu Taşoluk|
|Deposited On:||09 Nov 2012 22:07|
|Last Modified:||07 Sep 2016 11:36|
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