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Re-mining item associations: methodology and a case study in apparel retailing

Demiriz, Ayhan and Ertek, Gürdal and Atan, Tankut and Kula, Ufuk (2011) Re-mining item associations: methodology and a case study in apparel retailing. Decision Support Systems, 52 (1). pp. 284-293. ISSN 0167-9236

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Official URL: http://dx.doi.org/10.1016/j.dss.2011.08.004

Abstract

Association mining is the conventional data mining technique for analyzing market basket data and it reveals the positive and negative associations between items. While being an integral part of transaction data, pricing and time information have not been integrated into market basket analysis in earlier studies. This paper proposes a new approach to mine price, time and domain related attributes through re-mining of association mining results. The underlying factors behind positive and negative relationships can be characterized and described through this second data mining stage. The applicability of the methodology is demonstrated through the analysis of data coming from a large apparel retail chain, and its algorithmic complexity is analyzed in comparison to the existing techniques.

Item Type:Article
Uncontrolled Keywords:Data mining; Association mining; Negative association; Apparel retailing; Inductive decision trees; Retail data
Subjects:T Technology > T Technology (General)
H Social Sciences > HD Industries. Land use. Labor > HD0028 Management. Industrial Management
T Technology > T Technology (General) > T055.4-60.8 Industrial engineering. Management engineering > T58.5 Information technology
H Social Sciences > HD Industries. Land use. Labor > HD0030.2 Electronic data processing. Information technology
Q Science > QA Mathematics > QA076 Computer software
H Social Sciences > HD Industries. Land use. Labor > HD0041 Competition
H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry
T Technology > T Technology (General) > T055.4-60.8 Industrial engineering. Management engineering > T58.6-58.62 Management information systems
T Technology > TA Engineering (General). Civil engineering (General)
H Social Sciences > HD Industries. Land use. Labor > HD0045-45.2 Technological innovations
H Social Sciences > HF Commerce > HF4999.2-6182 Business
ID Code:18110
Deposited By:Gürdal Ertek
Deposited On:05 Jan 2012 15:25
Last Modified:18 Feb 2014 10:41

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