Items where Division is "Marketing" and Year is 2018

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Number of items: 3.

B

Bhardwaj, Pradeep and Chatterjee, Prabirendra and Döğerlioğlu Demir, Kıvılcım and Ergin Turut, Özge (2018) When and how is corporate social responsibility profitable? Journal of Business Research, 84 . pp. 206-219. ISSN 0148-2963 (Print) 1873-7978 (Online)

K

Koçaş, Cenk and Pauwels, Koen and Bohlmann, Jonathan D. (2018) Pricing best sellers and traffic generators: the role of asymmetric cross-selling. Journal of Interactive Marketing, 41 . pp. 28-43. ISSN 1094-9968 (Print) 1520-6653 (Online)

T

Tuna, Mine and Bozkaya, Burçin and Döğerlioğlu Demir, Kıvılcım and Koçaş, Cenk (2018) Büyük veri bazlı pazar bölümleme: müşterilerin alışveriş merkezi seçim çeşitlilik ve kategori seçim çeşitlilik davranışlarının kredi kartı harcamaları yönünden incelenmesi (Market segmentation based on big data: examining consumer shopping mall diversity and product category diversity behaviors through credit card transactions). Pazarlama İçgörüsü Üzerine Çalışmalar, 2 (2). pp. 57-68. ISSN 2667-6591

This list was generated on Sun Jul 3 17:59:42 2022 +03.