Items where Author is "Van Bruggen, Gerrit"
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Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit (2022) The rise of mobile marketing: a decade of research in review. Foundations and Trends in Marketing, 17 (3). pp. 140-226. ISSN 1555-0753 (Print) 1555-0761 (Online)