Items where Author is "Taşoluk, Burcu"

Article

Yaprak, Attila and Taşoluk, Burcu and Koçaş, Cenk (2015) Market orientation, managerial perceptions, and corporate culture in an emerging market: evidence from Turkey. International Business Review, 24 (3). pp. 443-456. ISSN 0969-5931 (Print) 1873-6149 (Online)

Taşoluk, Burcu and Droge, Cornelia and Calantone, Roger J. (2011) Interpreting interrelations across multiple levels in HGLM models: an application in international marketing research. International Marketing Review, 28 (1). pp. 34-56. ISSN 0265-1335

Taşoluk, Burcu and Yaprak, Attila and Calantone, Roger J. (2006) Conflict and collaboration in headquarters-subsidiary relationships: an agency theory perspective on product rollouts in an emerging market. International Journal of Conflict Management, 17 (4). pp. 332-351. ISSN 1044-4068

Papers in Conference Proceedings

Taşoluk, Burcu and Calantone, Roger and Deligönül, Şeyda and Cavuşgil, S. Tamer (2015) The interplay between perceived brand globalness, domestic brand origin, and brand attitude. In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same..., New Orleans, LA

Taşoluk, Burcu and Batra, Rajeev (2010) The effect of CSR reputation on consumer preference and the role of individual and societal values. In: 52nd Annual Meeting of the Academy of International Business, Rio de Janeiro, Brazil

Taşoluk, Burcu (2009) From global experiences to global brands: a quest to understand what lies behind their universal success. In: International Symposium on MSU Contributions to Research in International Business and Innovation, Michigan St Univ, East Lansing, MI

Taşoluk, Burcu and Droge, Cornelia and Calantone, Roger J. (2008) A contingency hierarchical generalized linear model for brand associations. In: 2008 INFORMS Marketing Science Conference, Vancouver, British Columbia, Canada

Taşoluk, Burcu (2008) Global brands: a multi-level, multi-country analysis. In: Academy of International Business 2008 Annual Meeting, Milan, Italy

Taşoluk, Burcu and Yaprak, Attila and Calantone, Roger J. (2007) Managing headquarters-subsidiary relationships in product rollouts: An Agency theory perspective. In: AMA Winter Marketing Educators’ Conference, San Diego, California