Items where Author is "Taşoluk, Burcu"

Yaprak, Attila and Taşoluk, Burcu and Koçaş, Cenk (2015) Market orientation, managerial perceptions, and corporate culture in an emerging market: evidence from Turkey. International Business Review, 24 (3). pp. 443-456. ISSN 0969-5931 (Print) 1873-6149 (Online)

Taşoluk, Burcu and Calantone, Roger and Deligönül, Şeyda and Cavuşgil, S. Tamer (2015) The interplay between perceived brand globalness, domestic brand origin, and brand attitude. In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same..., New Orleans, LA

Taşoluk, Burcu and Droge, Cornelia and Calantone, Roger J. (2011) Interpreting interrelations across multiple levels in HGLM models: an application in international marketing research. International Marketing Review, 28 (1). pp. 34-56. ISSN 0265-1335

Taşoluk, Burcu and Batra, Rajeev (2010) The effect of CSR reputation on consumer preference and the role of individual and societal values. In: 52nd Annual Meeting of the Academy of International Business, Rio de Janeiro, Brazil

Taşoluk, Burcu (2009) From global experiences to global brands: a quest to understand what lies behind their universal success. In: International Symposium on MSU Contributions to Research in International Business and Innovation, Michigan St Univ, East Lansing, MI

Taşoluk, Burcu and Droge, Cornelia and Calantone, Roger J. (2008) A contingency hierarchical generalized linear model for brand associations. In: 2008 INFORMS Marketing Science Conference, Vancouver, British Columbia, Canada

Taşoluk, Burcu (2008) Global brands: a multi-level, multi-country analysis. In: Academy of International Business 2008 Annual Meeting, Milan, Italy

Taşoluk, Burcu and Yaprak, Attila and Calantone, Roger J. (2007) Managing headquarters-subsidiary relationships in product rollouts: An Agency theory perspective. In: AMA Winter Marketing Educators’ Conference, San Diego, California

Taşoluk, Burcu and Yaprak, Attila and Calantone, Roger J. (2006) Conflict and collaboration in headquarters-subsidiary relationships: an agency theory perspective on product rollouts in an emerging market. International Journal of Conflict Management, 17 (4). pp. 332-351. ISSN 1044-4068