Items where Author is "Schwob, Alexandre"

Papers in Conference Proceedings

Jouan de Kervenoael, Ronan and Chatlada, Ratana and Schwob, Alexandre and Toral, İnci (2016) An exploration of B2B social media practices in an era of digital transformation: the case of the pharmaceutical industry in Thailand. In: 23rd International Conference on Recent Advances In Retailing And Services Science, Edinburgh, Scotland

Jouan de Kervenoael, Ronan and Schwob, Alexandre and Yan San, Sim (2016) An exploration of employees' role in technlogized participatory experience through socio-cultural logics: the rise of e-guides in the attraction industry. In: 23rd International Conference on Recent Advances In Retailing And Services Science, Edinburgh, Scotland