Items where Author is "Krüger, Tinka"

Nibat, İpek and Trendel, Olivier and Mai, Robert and Krüger, Tinka and Lasarov, Wassili and Hoffmann, Stefan (2026) Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation. International Journal of Research in Marketing . ISSN 0167-8116 (Print) 1873-8001 (Online) Published Online First https://dx.doi.org/10.1016/j.ijresmar.2026.03.007

Krüger, Tinka and Hoffmann, Stefan and Mai, Robert and Nibat, İpek and Lasarov, Wassili and Lee, Michael S. W. and Trendel, Olivier (2025) A longitudinal study of consumer animosity: the case of the US presidential elections. International Marketing Review . ISSN 0265-1335 Published Online First https://dx.doi.org/10.1108/IMR-10-2024-0381