Items where Author is "Depecik, Barış Erman"
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Article
Depecik, Barış Erman and Özgen, Ezgi and Aydın Gökgöz, Zeynep and Özsomer, Ayşegül (2026) Effective advertising through language adaptation: tailoring ads to diverse purchasing contexts. International Journal of Advertising . ISSN 0265-0487 (Print) 1759-3948 (Online) Published Online First https://dx.doi.org/10.1080/02650487.2026.2624264