Items where Author is "Chatlada, Ratana"
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Papers in Conference Proceedings
Jouan de Kervenoael, Ronan and Chatlada, Ratana and Schwob, Alexandre and Toral, İnci (2016) An exploration of B2B social media practices in an era of digital transformation: the case of the pharmaceutical industry in Thailand. In: 23rd International Conference on Recent Advances In Retailing And Services Science, Edinburgh, Scotland