Items where Author is "Bhattacharyya, Jishnu"

Book Section / Chapter

Öztürkcan, Selcen (2023) Sustainable branding in global fast-fashion: consumers' and distant supply chain stakeholders' solidarity via social media. In: Bhattacharyya, Jishnu, (ed.) Dealing with Socially Responsible Consumers: Studies in Marketing. Palgrave Macmillan, Singapore, pp. 299-314. ISBN 978-981-19-4456-7 (Print) 978-981-19-4457-4 (Online)