Items where Author is "Aykac, Selcen"

Papers in Conference Proceedings

Aykac, Selcen and de Kervenoael, Ronan (2008) Deneyimsel Pazarlama: Türkiye’deki e-Bankacılık Uygulamaları (Experiential Marketing: Turkish e-Banking Practices). In: 13. Ulusal Pazarlama Kongresi (13th National Marketing Congress), Kapadokya (Accepted)

de Kervenoael, Ronan and Aykac, Selcen and Çetin, Seda and Soylu, Yeşim (2008) Adopting the Experiential Values Propositions as E-atmospherics: An Illustration through the Case of E-banking. In: 15th International EIRASS Conference on recent advances in Retailing and Services Science, Zagreb (Accepted)

Book Section / Chapter

De Kervenoael, Ronan and Aykac, Selcen (2008) Activating e-bank users: exploring the potential impact of e-atmospherics and experiential marketing case in consumer behavior. In: Blythe, Jim, (ed.) Consumer behavior. Thomson Learning, London. ISBN 9781844803811