Items where Author is "Aydın Gökgöz, Zeynep"

Article

Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit H. (2024) If it ain't broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings. International Journal of Research in Marketing . ISSN 0167-8116 Published Online First https://dx.doi.org/10.1016/j.ijresmar.2024.10.004

Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit (2022) The rise of mobile marketing: a decade of research in review. Foundations and Trends in Marketing, 17 (3). pp. 140-226. ISSN 1555-0753 (Print) 1555-0761 (Online)

Book Section / Chapter

Aydın Gökgöz, Zeynep (2023) Mobile analytics. In: Sumer, Selay Ilgaz and Parilti, Nurettin, (eds.) Social Media Analyticsin Predicting Consumer Behavior. CRC Press, Boca Raton, pp. 151-168. ISBN 9781003200154