Items where Author is "Aydın Gökgöz, Zeynep"

Article

Depecik, Barış Erman and Özgen, Ezgi and Aydın Gökgöz, Zeynep and Özsomer, Ayşegül (2026) Effective advertising through language adaptation: tailoring ads to diverse purchasing contexts. International Journal of Advertising . ISSN 0265-0487 (Print) 1759-3948 (Online) Published Online First https://dx.doi.org/10.1080/02650487.2026.2624264

Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit H. (2025) If it ain't broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings. International Journal of Research in Marketing, 42 (2). pp. 467-486. ISSN 0167-8116 (Print) 1873-8001 (Online)

Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit (2022) The rise of mobile marketing: a decade of research in review. Foundations and Trends in Marketing, 17 (3). pp. 140-226. ISSN 1555-0753 (Print) 1555-0761 (Online)

Book Section / Chapter

Aydın Gökgöz, Zeynep (2023) Mobile analytics. In: Sumer, Selay Ilgaz and Parilti, Nurettin, (eds.) Social Media Analyticsin Predicting Consumer Behavior. CRC Press, Boca Raton, pp. 151-168. ISBN 9781003200154