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Items where Author is "Aydın Gökgöz, Zeynep"

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Article

Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit (2022) The rise of mobile marketing: a decade of research in review. Foundations and Trends in Marketing, 17 (3). pp. 140-226. ISSN 1555-0753 (Print) 1555-0761 (Online)

Book Section / Chapter

Aydın Gökgöz, Zeynep (2023) Mobile analytics. In: Sumer, Selay Ilgaz and Parilti, Nurettin, (eds.) Social Media Analyticsin Predicting Consumer Behavior. CRC Press, Boca Raton, pp. 151-168. ISBN 9781003200154

This list was generated on Sat Nov 30 02:07:59 2024 +03.