Items where Author is "Aydın, Gizem Kaya"
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Article
Uray, Nimet and Ülengin, Füsun and Ulengin, Burc and Beyhan, Hidayet and Sirkeci, Kubra and Aydın, Gizem Kaya (2024) Economic contractions and effectiveness of marketing activities: a case from the automotive industry. Journal of Marketing Analytics . ISSN 2050-3318 (Print) 2050-3326 (Online) Published Online First https://dx.doi.org/10.1057/s41270-024-00314-1