Items where Author is "Ataman, M. Berk"
Article
Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit H. (2024) If it ain't broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings. International Journal of Research in Marketing . ISSN 0167-8116 Published Online First https://dx.doi.org/10.1016/j.ijresmar.2024.10.004
Sener, Begum and Akpınar, Ezgi and Ataman, M. Berk (2023) Unveiling the dynamics of emotions in society through an analysis of online social network conversations. Scientific Reports, 13 (1). ISSN 2045-2322
Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit (2022) The rise of mobile marketing: a decade of research in review. Foundations and Trends in Marketing, 17 (3). pp. 140-226. ISSN 1555-0753 (Print) 1555-0761 (Online)