Unveiling the dynamics of emotions in society through an analysis of online social network conversations

Sener, Begum and Akpınar, Ezgi and Ataman, M. Berk (2023) Unveiling the dynamics of emotions in society through an analysis of online social network conversations. Scientific Reports, 13 (1). ISSN 2045-2322

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Abstract

Social networks can provide insights into the emotions expressed by a society. However, the dynamic nature of emotions presents a significant challenge for policymakers, politicians, and communication professionals who seek to understand and respond to changes in emotions over time. To address this challenge, this paper investigates the frequency, duration, and transition of 24 distinct emotions over a 2-year period, analyzing more than 5 million tweets. The study shows that emotions with lower valence but higher dominance and/or arousal are more prevalent in online social networks. Emotions with higher valence and arousal tend to last longer, while dominant emotions tend to have shorter durations. Emotions occupying the conversations predominantly inhibit others with similar valence and dominance, and higher arousal. Over a month, emotions with similar valences tend to prevail in online social network conversations.
Item Type: Article
Divisions: Sabancı Business School > Marketing
Sabancı Business School
Depositing User: Ezgi Akpınar
Date Deposited: 04 Oct 2023 21:52
Last Modified: 04 Oct 2023 21:52
URI: https://research.sabanciuniv.edu/id/eprint/48295

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